AGENDA FOR THE 38TH CONCLAVE LEARNING CONFERENCE
JULY 17-19, 2013
DOUBLETREE PARK PLACE HOTEL/MINNEAPOLIS
WEDNESDAY, JULY 17
11:00 - REGISTRATION DESK OPEN (2nd FL)
1:00 to 1:10 - Opening Comments – Bob Shannon/Executive Director, The Conclave
1:10 to 5:10 - Jacobs Media Summer School
1. One-to-one with Jaye Albright, Partner at Albright & O’Malley Country Consulting/Radio/IQ – The Rockwell winner has a great story to tell and in a no-holds barred conversation, we’ll hear her amazing story, how she and Country have been great partners, what today’s radio stations need to do to stay more competitive, and a host of other issues from one of radio’s brightest minds.
2. Talent Development – Jacobs Media has put together a great presentation that addresses setting up, defining, and growing a competitive morning show in any market. Talent is the proprietary ingredient for radio, and this session will focus on getting the best out of radio personalities.
3. Mobile 2.0 – Paul Jacobs runs jacAPPS, radio’s #1 mobile app developer. In this presentation, he’ll show some new findings from Techsurvey9, and talk about the 2013 state of the art for mobile apps, revenue generation, and how stations can get involved.
4. Simply Social – Lori Lewis demystifies social media at the station level. She’ll review some top-line Techsurvey9 findings, and then dive in with a simple, straightforward look at the basics, as well as an overview of new social media platforms that should be on radio’s collective radar screen.
5. Inside the Mind of Dave Hamilton – An interview with one of the finest programmers in radio – who no one has really heard from in decades. Dave will discuss his programming philosophies, his success with KQRS in Minneapolis radio for decades, managing and growing great talent, and his view on the state of the industry.
6. Jobs To Do – What is the audience hiring radio to do in 2013? Channeling the brilliant mind of Clayton Christensen and overlaying new findings about why broadcast radio works from Techsurvey9, Fred Jacobs will help programmers and managers see the medium in a whole new light.
7. Target Social Media – Target’s Social Media Manager, Joe Curry, takes us into the backroom of how this amazing retail chain connects with the audience and grows its relationships.
8. Let’s Go To The Mall – Bridget Jewell is Senior Manager, Public Relations and Social Media at Mall of America. This place is like its own city, and Bridget will talk about the challenges of managing the life and culture of the biggest shopping mall in America.
9. Radio & The Connected Car – The lion’s share of radio listening now takes place on four wheels. A look at the landscape, and a deep dive into what the automakers are thinking, doing, and planning. You’ll see great video with the movers & shakers of Ford, Cadillac, Fiat, Chevy, Toyota, and others. This is a hot topic that will get Summer School attendees thinking.
10. Ten Things I Know For Sure – Journal Broadcasting’s VP of Programming, Beverlee Brannigan, brings her wealth of experience to Conclave, focusing on stretching, trying to new things, growing your brands, and your careers. And the reality is that broadcast executives are only sure about maybe 20% of what they do. Beverlee will present 10.
5:30 to 7:00 Welcoming Cocktail Party w/food, entertainment
THURSDAY, JULY 18
8:00 - REGISTRATION DESK OPEN (2nd FL)
8:30 to 9:00 – Conclave Coffee Cart, presented by RCS
9:00 to 9:50 – Keynote – Michael Harrison/Publisher of Talkers, Radioinfo.com.Harrison will address “Radio in the Digital Age” and answer the question, “Where Does Talent Fit In?” His presentation will approach today’s key issues – immense debt, generational and cultural shifts, exotic new media, audience measurement shortcomings, plus the increasing importance of intellectual property, talent becoming entrepreneurial, and the humanity that radio offers and does so well.
10:00 to 10:50 – Introducing the Digital Dashboard – Dr. Ed Cohen/Vice President of Measurement Innovation at Arbitron, and panel.The digital dashboard has been a huge topic of conversation this year. What will it look like? Who will offer it? How will audience be measured? Does it require a programming reboot? How does Detroit plan to address it? Knowing what may happen next is a crucial part of your education.
11:00 to 11:50 – PPM Secrets - Mark Shannon O’Neill/Partner, Managing Member at ROI Media Solutions.Think “Moneyball” for radio. O’Neill has developed a system that takes minute by minute audience data and combines it with ad revenue data to find revenue opportunities. He says it all comes down to making minor programming shifts that can result in major dollars. Don’t you think you should know about this?
11:00 to 11:50 – The Best Talent Coach in America - Randy Lane/The Randy Lane Company.Lane says there are three universal principals that are present in all great shows, and he ought to know since he’s coached some of radio’s best. “I’m going to focus on developing the PERSONALITY BRAND and how to do it across all platforms, from radio to social media to blogging,” he promises. Learn about HD Characters, Killer Content and Flawless Execution.
12:00 to 1:50 – The Conclave Scholarship Luncheon.Meet tomorrow’s broadcasters today when Conclave 38 introduces you to the winners of our 2013 Scholarships. And join John Baker, former COO of American Express, as he presents information all of us can use today, ideas he’s written about in his book, “The Asking Formula – Ask What You Want…and Get It.”
2:00 to 2:50 - Questions, Answers and Music with and by Randy Bachman/Guess Who and BTO. Hear behind the scene stories about “American Woman,” “Takin’ Care of Business”, and the life of rock ‘n roll during the ‘70s. Also hear him play live. (We’ll have more to announce on this. Stay tuned.) Presented courtesy of BMI.
3:00 to 3:50 – Programming Ideas That Pass The Test of Time, and Those That Don’t - John Gehron/COO, Accuradio.com; Larry Rosin/President and Co-Founder, Edison Research; Jerry Boulding/Urban AC Editor, All Access Music Group; Joel Folger/President, Folger Media; Kevin Metheny/Program Director, WJR, Detroit; and Joel Denver/Publisher, All Access Music Group. Since the beginning of format radio some basics have always been part of radio’s game plan. Some still have legs, but some are so 20th Century that they need to be thrown out. This panel features players with wide format experience and years of wisdom – just what you need to know, what to keep, and what to throw out.
4:00 to 4:50 – The Next Big Thing in Radio is Video - Drake Donovan/Splice Video. Donovan, CSD of WDSY & WBZZ for CBS Radio/Pittsburgh, says once you start playing in the digital space you have to have video in your tool kit. Find out how to do it, why to do it, and what you’re going to miss if you don’t.
4:00 to 4:50 – Everything Is about Mobility - Ivan Braiker/President and CEO, Hipcricket. Braiker, a co-founder of Satellite Music Network, and President of Olympia Broadcasting, leads one of the nation’s leading mobile marketing and advertising agencies. “What we’re doing with mobile content today is building tribes,” he says. Find out exactly what that means and how you can make it work for you.
5:00 to 5:50 – “What I’ve Seen, What I See, and What I Think” - Walter Sabo/Sabo Media.One of media’s most inventive idea people, Sabo was the youngest VP in NBC’s history. His accomplishments include bringing both personality music radio and talk to FM, discovering Dr. Ruth, convincing Howard Stern to go to Sirius, and, most recently, creating HITVIEWS, the guys who place brand messages and products inside the most watched online videos. Sabo says on average HITVIEWS ‘ videos attract 224,000 views within 72 hours---better than most Cable TV shows. What Sabo has to say about media’s past, present and future will set your hair on fire.
6:00 to 7:30 – Conclave Cocktails and Book Signing Event. Here’s an opportunity to buy a signed copy of virtually every book written about radio and to make a donation to the Conclave at the same time. (Authors and books to be announced.)
FRIDAY, JULY 19
8:00 - REGISTRATION DESK OPEN (2nd FL)
8:30 to 9:00 – Conclave Coffee Cart, presented by RCS
9:00 to 9:50 – “The 11 Fundamentals of Great Sports Talk Radio Shows” – Jon Chelesnik/CEO, Sportscasters Talent Agency of America. Chelesnik, a veteran of ESPN, Sporting News Radio and Xtra 690/San Diego, represents sports talent and know what makes them tick and what it takes to climb the ladder of sports success. If you aspire to a career as a sportscaster or talker, this is a session you don’t want to miss.
10:00 to 10:50 – “Friday Night Lights” with Danno Wolcoff/President, Envision Radio Network and Roger Utnehmer/Owner, Door County Broadcasters.The rap on digital is that it can’t make any money. These guys say it’s not so and can prove with a winning strategy that makes high school and college sports hyper local and highly profitable. This is a nuts and bolts session that a must for sales and on air talent who want to see where the future lies.
11:00 to 11:50 – Sports and Rock and Roll: Good Bedfellows - Kipper McGee/Chief Brandwith Strategist, Kipper McGee LLC, and Michael Steele/Program Director, KTWN/Minneapolis. McGee competed in Chicago, Steele played in LA. Both know how competitive radio can be and both have developed a strategy that combines music programming with sports. We’re still building this panel, but it’s guaranteed to full of ideas music programmers can use to accentuate their sports positions.
12:00 to 1:50 – The Conclave 38 Rockwell Award Lunch – Honoring Jaye Albright/Partner at Albright, O’Malley and Brenner, and Tom Kay/Executive Director Emeritus/The Conclave, with MC, Warren Kurtzman of Coleman Insights.This is the luncheon where we honor radio’s own. Albright is one of our industry’s great teachers. Kay, for over 37 years, led the Conclave and welcomed thousands of broadcasters to the Twin Cities each summer since 1976. Come hear their stories and help us pay homage to two of our industry’s finest.
2:00 to 2:50 – Looking At Facial Recognition - Dan Hill/President, Sensory Logic.“Facial coding research is already transforming everything from market research to politics to sports. It’s able to quantify the heart and illuminate the motivations and character that make us shine or choke, or endure or fold, in situations both on and off the field.” So says Dan Hill, one of the world’s leading business experts on the role of emotions. For 15 years his company, Minneapolis-based Sensory Logic, has done testing for over 40% of the top 100 marketing companies in the world and, more recently, applied the science of facing coding research to sports team, both pro and college alike. See what “60 Minutes” has been talking about, and learn what facial recognition technology could mean to you.
3:00 to 3:50 – The Play-By-Play Players.Alan Horton, the voice of the Minnesota Timberwolves and the 2011 champion Minnesota Lynx of the WNBA, is helping us build this session; which will focus on how to do play by play, how learning to sell is part of the challenge, why it’s all media now and not just radio, and what you can do to get there. (More to be announced.)
4:00 to 4:45 – The Conclave Job Fair– Once again, the Conclave is helping to put job seekers together with companies that are looking to hire. Come with resumes, audio, video, pictures – whatever materials you think will help you close the deal.
5:00 – Board buses for pre-game party at the Minnesota Twins flagship station KTWN-FM.
5:30 to 7:00 – The Conclave Cocktail Party on the roof of the KTWIN studios, with entertainment and refreshments. (More to come).
7:10 to (approximately) 10:00 – The Minnesota Twins vs. The Cleveland Indians at the spectacular Target Field, home of the 2014 All Star Game.
*This agenda is subject to change without notice.
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